Stop Lying to Yourself About Marketing Performance: The B2B Marketing ROI Reality Check Kit

Your CEO just asked the question that makes every marketer sweat: "What's our actual return on marketing investment?"

If you scrambled to pull together impressive-looking reports that don't actually answer the question, you're not alone. 90% of B2B marketers measure ROI, but most are measuring the wrong things in the wrong ways for the wrong reasons.

Stop pretending your attribution reports tell the whole story.

You know the drill: Your dashboards look amazing. Your MQL numbers are up. Your email open rates are crushing it. But when the CFO asks for proof that marketing drives revenue, you're stuck explaining why correlation isn't causation while secretly wondering if you're actually contributing to growth or just creating busy work.

The uncomfortable truth? Most marketing ROI measurement is theater designed to justify budgets, not optimize business outcomes.

What's Inside

This isn't another "how to set up Google Analytics" tutorial. This is a reality check for marketers who are tired of defending their value with metrics that don't actually prove it.

Inside this kit, you'll discover:

✅ Attribution Model Assessment Checklist - Diagnose what's broken in your current measurement (most marketers score below 45/75)

✅ ROI Calculation Templates - Two battle-tested formulas that actually reflect business impact, not marketing theater

✅ C-Suite Reporting Framework - Scripts and templates that build executive confidence instead of confusion

✅ Common Measurement Mistakes Diagnostic - The 5 fatal errors that destroy marketing credibility (you're probably making at least 3)

✅ 90-Day ROI Improvement Action Plan - Step-by-step roadmap to transform your measurement from misleading to meaningful

This isn't about creating perfect attribution. Perfect attribution is a myth that wastes time and credibility. This is about creating honest, useful measurement that drives better decisions and builds trust with executives who control your budget.

Budget season is coming. Every day you wait to fix your ROI measurement is another day your executives lose confidence in marketing's contribution. Don't let flawed metrics cost you credibility when it matters most.

Get instant access and start measuring what actually matters