Discover Exactly Where Your Personalization Efforts Stand: The B2B Personalization Maturity Assessment

Be honest: Your "personalization" strategy consists of adding first names to email subject lines and showing different website banners to different industries.

That's not personalization. That's basic segmentation with delusions of grandeur.

Real B2B personalization means creating experiences that feel custom-built for each prospect's specific situation, challenges, and buying process. It means understanding that you're not just personalizing for individuals—you're personalizing for buying groups of 6-22 people who all influence the decision.

Here's the uncomfortable truth about B2B personalization:

80% of B2B buyers prefer personalized experiences, but most never get them. Why? Because most marketers think they're doing personalization when they're really just doing fancy mail merge.

You know the signs:

• Your "personalized" emails still feel like mass blasts
• Prospects ghost you despite your "tailored" outreach
• Your conversion rates plateau no matter how much you segment
• You're losing deals to competitors who somehow "get" each prospect better

The real problem? You don't know where you actually stand on the personalization maturity spectrum, so you can't improve what you can't measure.

What's Inside

This isn't another "personalization best practices" guide. This is a diagnostic assessment that shows you exactly where your personalization efforts stand and gives you a clear roadmap to level up.

Inside this assessment, you'll discover:

✅ Current State Evaluation Across 12 Personalization Dimensions - From data foundation to account-based personalization, see exactly where you're winning and where you're falling behind

✅ Technology Gap Analysis and Recommendations - Identify the missing tools in your stack and get specific recommendations for filling the gaps

✅ 90-Day Personalization Improvement Plan - Step-by-step roadmap to move from basic segmentation to sophisticated, scalable personalization

✅ ROI Projection Calculator for Personalization Investments - Build a bulletproof business case with projected revenue impact and payback periods

✅ 4-Level Maturity Framework - Understand whether you're at Basic, Developing, Advanced, or Mastery level (most marketers are shocked by their actual score)

This assessment doesn't just tell you what personalization could be. It shows you exactly where you are now, what's holding you back, and the specific steps to get to the next level. No theory. No fluff. Just honest assessment and actionable improvement plans.

Your competitors are figuring this out. Every day you spend doing mail merge "personalization" is another day you're losing deals to companies that understand how to create truly personalized B2B experiences.

Discover your personalization maturity level and get your improvement roadmap